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Wig Virtual Try-On for Ecommerce

Let shoppers preview your wigs on themselves before ordering.

Show customers how a cut, length, and color look on their own face, directly on your product pages. TWIWT connects to your existing product feed and runs as an embedded widget in your store.

Works with your existing product feed • Demo ready in 2 business days

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Trusted by growing wig and beauty retailers

Online wig stores use TWIWT to help shoppers move from browsing to buying with personalized virtual previews.

USA

Norway

UK

The buying friction

Why choosing a wig online creates hesitation.

When shoppers cannot picture a cut or shade on their own face, it is harder to decide. Gaps between expectations and the delivered wig can also lead to returns.

01

Shade names don't show the whole picture.

“Honey Wheat” and “Champagne Rooted” sound distinct, but a text label or flat color swatch cannot show how a shade looks against a shopper’s skin tone.

02

Model photos leave a personal question.

Studio photos show the style. Shoppers still need to picture how the hairline, volume, and parting will frame their own face.

03

Unexpected looks can lead to returns.

When a wig looks different from what a shopper imagined, they may send it back. Depending on its condition and your returns policy, it may no longer be suitable for resale.

04

Catalog photography takes time.

Booking new shoots for every shade, length, and model takes time and budget. Missing product images leave shoppers with fewer details to guide their choice.

Give shoppers clarity on the product page before they place an order.

Optional catalog tools

Use our studio tools alongside your try-on widget to fill visual gaps across your catalog. Create shade variants, model images, and short promotional clips from the photos you already have.

Step-by-step transformation

How one product photo powers your store visuals.

Start with a standard product photo. Create a hairstyle asset for shopper try-on, shade imagery, model previews, and promotional clips.

Source product photo of a blonde wig on a mannequin in storage.
Raw wig / product photo
Catalog-ready blonde hairstyle image on a model.
Clean hairstyle asset

Before: Raw inventory photo. After: Clean, catalog-ready hairstyle asset. Prepare a reusable hairstyle asset from your existing product photo.

The in-store experience

A virtual preview right on your product pages.

TWIWT runs as an embedded widget in the shopper’s browser on desktop and mobile. Customers explore the styles and shades you make available in three simple steps.

  1. Upload or take a selfie

    Shoppers take a picture or upload an existing photo directly on the product page. Pre-set model faces are also available to explore looks without a selfie.

  2. Explore cut and color

    The widget generates a virtual preview of the wig’s style, length, and shade on the shopper’s face. Each preview is labeled as AI generated.

  3. Buy with confidence

    Shoppers explore different shades and styles to help answer “how will it look on me?” before ordering.

Customer selfie with an AI-generated black bob wig preview. AI generated

Automatic 24-hour deletion

Selfies and previews are kept for 24 hours so shoppers can explore multiple styles. After 24 hours, photos, previews, and derived face data are permanently deleted.

Complete pre-purchase clarity

Virtual try-on previews the look. Camera head measurement recommends the cap size.

Appearance and cap size are separate parts of the decision. Pair Wig Virtual Try-On with camera-based head measurement to recommend a cap size using your brand’s product size chart.

Explore head measurement tool
Circumference
55.9 cm
Ear to ear
34.3 cm
Front to back
36.2 cm

Manage virtual try-on and catalog assets in one place.

Choose which products shoppers can try on, connect your existing product feed, review generated visuals, and track shopper engagement from your merchant dashboard.

Example TWIWT merchant dashboard showing catalog assets, render queues, and try-on activity.

EU data processing

Your catalog is stored and processed in the EU. Your data is used to generate visuals, never to train models. A Data Processing Agreement is available on request.

Your assets, your property

You own the catalog visuals you generate and can use them in your store and marketing. You are responsible for the rights to source photos and the consent of anyone depicted.

Clear preview labels and provenance

Shopper previews are visibly labeled as AI generated. Catalog assets and previews include C2PA provenance metadata to identify generated content.

See your own wigs in a free branded demo

Send us four product links from your store. We’ll build a private, working try-on demo with your actual products within two business days.

Frequently asked questions

What is Wig Virtual Try-On and how does it work?

Wig Virtual Try-On is an embedded widget for online stores. A shopper uploads or takes a selfie and gets a virtual preview of a wig’s style, volume, and shade on their own face. Previewing the look before ordering helps shoppers make a more informed choice directly on the product page.

How does the free branded demo work?

Send us four product links from your online store. We’ll set up a private, interactive try-on demo with your actual products within two business days. Test your wigs on your own phone before deciding on a rollout.

How do we install the widget on our store?

Add a single JavaScript snippet to your site template or deploy it through Google Tag Manager. We connect your products using your existing Google Shopping or ecommerce product feed. Our team helps with button placement and theme styling so you can add try-on to your product pages without building a custom widget.

How many products can I integrate, and how do new ones get added?

There's no practical limit on catalog size; we work with catalogs of 10,000+ products without issue. New products you add to your existing feed appear automatically in your TWIWT dashboard, where you choose which ones to activate for virtual try-on. Each variant (every color and length combination) is its own try-on entry, so you control exactly which SKUs your shoppers can try on.

Can I review and request changes to a generated try-on image?

Yes. Every generated try-on has a regenerate button in your dashboard. When you flag one as off, you pick a reason from a short list (wrong color, bad fit, unrealistic rendering) and a corrected version is produced. The reason stays attached to the original generation, so nothing gets lost.

How accurately does the virtual preview match the real wig?

Hair color includes root shadows, balayage, and multi-tonal highlights. TWIWT combines the wig style with reference photos of the actual product to capture highlight, shadow, and root distribution.

The result is a virtual preview, so length and color can vary from the real product. You can review generated images in the dashboard and request a new version when something looks off. Cap size recommendations are handled separately by our camera-based Head Measurement tool.

Does virtual try-on work for shoppers with little or no natural hair?

Yes. The try-on prepares the shopper’s photo by removing existing hair before applying the wig, so people with full hair, thinning hair, or no natural hair can use the same flow. Shoppers can upload a selfie, take a photo, or choose a pre-set model to explore styles.

What if a shopper's photo isn't ideal?

The minimum requirement is a detectable face. The AI uses facial landmarks to place the wig, so a clear, front-facing photo works best. Before the shopper takes or uploads a photo, the widget shows what works (front-facing, hair away from the face, good light), so most photos come in usable. We also block generations on offensive content or photos of recognizable public figures. Beyond those checks, the experience is intentionally permissive to keep the shopper flow smooth.

How do you evaluate previews across different shoppers?

We evaluate men’s and women’s hairstyles across different ethnicities and skin tones, using the front-facing angles requested by the shopper widget. Preview quality can vary, so clear photos and review of the results remain important.

How are customer selfies and personal data protected?

The widget explains data handling and asks for consent before a shopper uploads a photo. Selfies are stored and processed in the EU by TWIWT and contracted processing partners, whose terms prohibit using them for model training.

Sessions are deleted automatically 24 hours after creation, including uploaded photos, derived face landmarks, and generated previews. Only an anonymized record of which product was tried and when remains. A Data Processing Agreement is available on request.

Do we own the catalog imagery generated in our dashboard?

Yes. You own the catalog assets you generate and can use them in your store, lookbooks, social campaigns, advertising, and email marketing. You are responsible for the rights to your source photos and the consent of anyone depicted.

Catalog assets have no visible watermark and include C2PA provenance metadata. Shopper-facing try-on previews carry a visible AI-generated label and provenance metadata; they are intended for the shopper’s preview, not marketing reuse.

How do we measure the impact on conversion and returns?

During integration, we can connect events to your analytics tools, including GA4, Meta CAPI, Segment, or Klaviyo, on request. Track try-on activity alongside purchases and returns.

Run a controlled holdout test, showing the widget to one visitor group and withholding it from another, to measure the effect on your own store. Compare engagement, add-to-cart rates, completed orders, and subsequent returns instead of relying on a headline lift figure.

How fast is the try-on preview, and what languages are supported?

A first try-on takes about a minute. Additional previews in the same session take around 45 seconds.

The shopper widget supports 20 languages; the merchant dashboard is currently in English. Every retailer gets email support, and larger and enterprise partners have a dedicated support specialist.

How is TWIWT priced?

Pricing depends on the scope of work, so we quote each retailer individually. Reach out via the form above and we'll prepare a quote for your store.

Why choose TWIWT for wig retail?

TWIWT is built for wig retail, with tools for previewing hairline placement, volume, length, and multi-tonal color from your actual product photos. The widget connects to your catalog, and optional studio tools help you create matching shade imagery, model looks, and promotional clips.