Boosting summer sales: How to use Virtual Try-On for holiday campaigns

Summer is prime time for online shopping. People are in vacation mode, looking for fresh makeup looks, bold hairstyles, or statement jewelry to take on holidays, festivals, or weddings. But with every e-commerce store running promotions, how do you stand out?

This is where virtual try-on makes a real difference. Whether you’re selling cosmetics, wigs, or jewelry, giving shoppers a way to see the product on themselves can dramatically improve engagement — and boost your summer sales.

Let’s dive into how you can use virtual try-on tools to elevate your holiday campaigns, build trust, and increase conversions.

Why summer shopping needs more than just discounts

Summer is all about self-expression — especially when people are planning getaways, outdoor events, or celebrations. That means more attention on looks and appearances. Sales spike for beauty, jewelry, and fashion products, but so does competition.

Here’s the catch: even a 20% discount doesn’t matter if a shopper isn’t sure how a product will look or fit. When people hesitate, they bounce — or worse, they buy and return. Static product photos don’t solve that. But try-on tools do.

Whether it’s a makeup try on feature or a way to try on wigs virtually, interactive experiences help people make confident, fast decisions.

How virtual try-on actually boosts summer sales

Let’s say someone’s browsing your site in June, looking for the perfect vacation jewelry. With a jewelry try on tool, they can instantly see the earrings or necklace against their own face and skin tone — no guessing if it suits their style or features.

Or picture a shopper prepping for a summer wedding. They’re browsing for makeup or thinking about switching up their hair with a wig. A few clicks and they’re virtually wearing blush, gloss, or a new hairstyle — right from their phone. They love it, and they buy it.

Here’s why it works:

People stay longer and explore more

Try-on tools are naturally engaging. Shoppers play with different styles, test color combos, and explore your catalog more deeply. This means longer sessions and more product discovery — especially on mobile.

In fact, Shopify reports that interactive product experiences can boost time on site by over 200%. The longer they stay, the more likely they are to convert.

Return rates go down

Returns are a major cost, especially for beauty and fashion products. Often it’s not about the product quality — it just didn’t look like the customer imagined.

Virtual try-on tools help avoid that disappointment. They show products in real size and proportion, so people know what to expect. One Harvard Business Review case found that brands using VTO cut return rates by up to 30%. That’s especially helpful during high-volume summer sales.

Mobile shoppers get a better experience

Summer shopping often happens on the go — on phones at the beach, at the airport, or during a lazy evening in the garden. If your try-on experience is fast, fun, and works perfectly on mobile, you’re capturing those quick purchase moments others miss.

Summer campaign ideas that work with VTO

If you’re running seasonal promotions, try building them around virtual try-on to drive better results.

The “summer glow” beauty bundle

Let users virtually apply summer makeup — foundation, highlighter, lip gloss — and offer a bundle at a discount. Promote it with before/after images powered by cosmetics try on.

Festival-ready looks

Launch a campaign around bold, fun wigs with wig try on. Let shoppers try different colors and styles they might not normally consider — and make it easy to share the look on social.

Statement jewelry for summer nights

Let users try on earrings, necklaces, and pendants through jewelry try on, and match them with outfit ideas or destination-themed landing pages. Tie it into a “dress for the occasion” promo that pairs jewelry with summer events like beach weddings, rooftop parties, or festival weekends.

Limited edition try-before-you-buy drops

Use your try-on tools to preview exclusive summer-only collections — whether it’s lipsticks, wigs, or jewelry capsules. Add urgency with countdowns or “Only X left” labels.

The results speak for themselves

If you’re wondering whether virtual try-on is just a gimmick, here’s what we’ve seen from clients using TWIWT’s tools:

• Cosmetics sellers have seen up to 28% higher average order value with full-look try-ons.
• Wig retailers are seeing 40% more engagement on product pages with wig try on features.
• Jewelry brands report that shoppers who use virtual try-on are significantly more likely to complete a purchase.

Tips to get the most out of virtual try-on this summer

If you’re ready to integrate VTO into your summer push, here are a few things to keep in mind:

Show real size and color.

Whether it’s lipstick or jewelry, shoppers need to feel like what they see is what they’ll get.

Make the try-on visible.

Use banners, pop-ups, or buttons like “Try it now” right on product pages. Don’t bury it.

Track and test.

See how your VTO-enabled products perform against those without. Try A/B testing to measure real impact.

Summer is the perfect time to rethink how you connect with your online customers. With a little help from virtual try-on, you can turn your store into an interactive playground where people test, explore, and buy with confidence.

Whether it’s a cosmetics try on to nail the summer glow, a wig try on to experiment with a whole new look, or a jewelry try on to find the perfect accessories — giving shoppers the power to see themselves is the real summer sale advantage.

If you’re ready to offer this kind of experience, we’re here to help. TWIWT’s virtual try-on tools are simple to add, easy to use, and built to convert.

Let’s talk about adding try-on to your store