Smarter, Faster, More Realistic: Our New Cosmetics Try-On Experience

In the fast-moving world of online beauty retail, keeping up with customer expectations means constantly pushing your technology forward. At TWIWT, we have been listening closely to our partners in cosmetics e-commerce, and we are proud to share that our Cosmetics Virtual Try-On (VTO) experience just received a major upgrade.

From enhanced realism to faster load times and better stability across devices, we have upgraded our cosmetics try-on technology to deliver even more impact where it matters most: engagement, confidence, and conversions.

Why This Update Matters to Beauty E-Commerce Brands

The online beauty market is booming. Global beauty e-commerce continues to grow at a rapid pace, with projections showing the segment surpassing $180 billion in the coming years. But despite this growth, one stubborn issue continues to limit conversion rates: hesitation.

Shoppers want to see how a lipstick, foundation, or eyeshadow will look on their actual face before committing to a purchase. That is where a seamless cosmetics try-on experience becomes a game-changer.

And now, with our latest updates, it is more powerful than ever.

What’s New in the Latest Update?

Our latest upgrade brings a full suite of face products to the virtual try-on experience. Foundation, blush, and highlighter are now fully supported with smooth, realistic application that adapts to each shopper’s unique facial contours.

We have also completed the lips module, featuring matte lipsticks, gloss finishes, and glitter effects, all powered by improved stabilization for flawless performance across all devices. The result is a more immersive, accurate, and enjoyable cosmetics try-on experience your shoppers will love.

Boosting Business Metrics That Matter

You are not just adding a feature. You are investing in higher engagement, longer time-on-site, and better conversions.

Our recent client case studies show that adding TWIWT’s updated cosmetics try-on tool delivers measurable results:

• +37% increase in product page engagement
• 2.3x more time spent on-site when shoppers use VTO
• 18 to 25% lift in conversion rate for featured products
• Reduced return rates thanks to better buyer confidence

These are not vanity metrics. They translate into real revenue gains and happier, more loyal customers.

Designed for Beauty Brands That Care About UX and ROI

We work with beauty e-commerce brands that want more than gimmicks. They want:

• A beautifully branded try-on experience that feels native to their store
• Easy integration with Shopify, WooCommerce, or custom platforms
• Support for global audiences and multiple skin tones
• GDPR-compliant, camera-safe technology that respects customer privacy

Our upgraded VTO is built with all of this in mind. Whether you are a direct-to-consumer indie brand or a multinational beauty house, TWIWT helps you deliver a premium beauty shopping experience online.

Ready to Enhance Your Cosmetics Try-On?

If you have been thinking about how to modernize your online beauty store, this is the moment. With our latest VTO updates, offering a real-time, realistic makeup try-on has never been easier or more effective.

Contact our team today to explore how TWIWT’s Virtual Try-On can transform your cosmetics e-commerce experience.