Inside TWIWT's Latest Cosmetics Virtual Try-On Upgrade: What Changed and Why It Matters

At TWIWT, our mission is to make virtual try-on technology accessible to every beauty brand, from indie startups to global luxury houses. That mission drives every update we ship, and our latest platform upgrade is no exception.

Today, thousands of e-commerce partners around the globe rely on TWIWT’s cosmetics virtual try-on to help their customers test mascaras, lashes, foundations, lipsticks, and other beauty products before making a purchase. The trust our partners place in us is something we take seriously, and it commits us to continuous improvement. Years of experience working with top beauty and fashion brands, combined with a deep understanding of what smaller e-commerce stores need, directly inform our technical roadmap.

This latest update represents one of our most significant leaps forward. Here is a detailed look at what changed and why it matters for your business.

Greater Accuracy Through Enhanced Facial Landmark Tracking

The core of any virtual try-on experience is how accurately digital products map to a real human face. Get it wrong, and the illusion breaks. Get it right, and customers feel like they are testing products in front of a real mirror.

In this update, we substantially increased the number of tracked facial landmarks our system uses. More landmarks means more data points across the eyes, eyebrows, lashes, lips, and skin contours. The result is dramatically improved mapping and display accuracy for every cosmetics product category we support.

What does this mean in practice? When a shopper applies a virtual lipstick shade, the color follows the natural contours of their lips with far greater precision. When they test an eyeshadow palette, the blending and placement respond to the unique geometry of their eye shape. This enhanced elasticity in product visualization creates a noticeably more realistic experience, one that gives shoppers the confidence they need to click “add to cart.”

Improved Stability Across All Lighting Conditions

Accuracy alone is not enough if the visualization jitters or floats as a customer moves. Stability is equally critical to maintaining the illusion of a real product on a real face.

The increased number of tracked landmarks directly feeds into improved stability. By tracking more reference points on the face, our system dramatically reduces both horizontal and vertical floating. Products stay precisely where they belong, even as shoppers tilt their heads, lean closer to the camera, or shift their gaze.

We also recognized that customers use virtual try-on in a wide range of lighting environments: bright daylight, dim bedroom lighting, overhead fluorescents, and everything in between. Our engineering team optimized the system specifically for these challenging conditions.

The numbers tell the story. In testing with over 100 clients and more than 1,000 unique users, we measured an average improvement of 40 to 60 percent in the stability of product display across varying lighting conditions. That is a substantial leap that translates directly into a smoother, more trustworthy shopping experience.

Faster Performance for a Frictionless Experience

Speed matters in e-commerce. Every extra second of load time or lag in an interactive feature erodes customer patience and increases the chance they abandon your page. We took this seriously in the latest update.

Our new system performance optimization increases the speed of facial landmark recognition and product display by over 40 percent. That means the try-on experience launches faster, responds more quickly to facial movements, and renders product overlays with less delay.

For shoppers, this translates to an experience that feels instant and natural. There is no waiting for the system to “catch up” as they swipe between lipstick shades or toggle between foundation tones. The interaction feels fluid, which keeps engagement high and encourages customers to explore more products.

What This Means for Your Business

Taken together, these improvements in accuracy, stability, and speed create a virtual try-on experience that is measurably closer to real life. And that matters because realism drives results.

When customers trust what they see on screen, they buy with greater confidence. They are less likely to return products because the shade did not match their expectations. They spend more time on your product pages, exploring options they might never have considered in a traditional e-commerce layout.

For beauty brands running online stores, this upgrade is not just a technical improvement. It is a direct investment in higher conversion rates, lower return costs, and stronger customer loyalty.

What Comes Next

This update lays the groundwork for even more capabilities we have planned. We are continuing to refine our tracking algorithms, expand product category support, and build new tools that make it easier for brands of any size to offer a world-class virtual try-on experience.

If you want to see the latest upgrade in action or learn how TWIWT’s cosmetics virtual try-on can work for your store, get in touch with our team. We would love to show you what is possible.